Events and conferences

One sky, one line, the sub-brands

• Back wall: night sky with the star high on a third line, the North logo top left, one tagline, the sub-brand lockups in a row.
• Side walls and counters: Midnight with the contour pattern; product demos on screens at eye height (1400–1600mm).
• Lighting: warm white (3000–3500K). Avoid blue LED washes; the star provides the cool accent.
• Print: fabric (SEG) for walls, matte to avoid glare. Approve colour on a printed strike-off: Midnight shifts on fabric.

850 × 2000 mm

• Logo at the top, 150mm from the edge; message in the upper third; QR code and URL at chest height; the bottom 200mm is a solid Midnight base (hidden by the stand and feet).
• One sub-brand per roll-up. Use the sub-brand glow colour in the sky.
• Text minimum 40mm cap height for the message, 20mm for the URL.

Logos for photographs

• Dune 05 background (it photographs well and doesn't blow out under flash).
• Alternate the North logo with one sub-brand or the event partner, offset in brick rows so any crop shows both.
• Logo height 120–160mm, gap equal to the logo width.
• Matte material only; gloss creates hot spots in photos.

Name first, role by colour

Print names from the registration list; never handwrite on branded badges. Readable from 2 metres.

Bilingual, high contrast

• Midnight background, Snow English and Midnight 20 Arabic, Oasis arrows.
• English and Arabic in the same row, English left and Arabic below or right, following the venue's convention; arrows point the physical direction and are never mirrored.
• Include essential facilities: prayer room, toilets, exits, accessible routes, quiet room.
• A1 for directional signs, A2 for room signs; cap height at least 50mm.

Holding slides and safe areas

• Holding slide: night sky, the logo, the event name in English and Arabic. Show it whenever no one is presenting.
• Keep key content in the central 90% (title-safe); LED walls crop unpredictably.
• Speaker slides use the presentation template in dark mode; minimum 32pt body on stage.
• Lower thirds for live video: Midnight band, Snow name in Display Medium, role in Text, the star at the leading edge. See Motion.

Aurora and both languages

• A5 landscape, bilingual side by side with the bilingual logo lockup at the top.
• Date with weekday, time with time zone (GST), city; RSVP link or QR code.
• Government guests: titles and protocol per the Writing in Arabic page; confirm the guest list order with the host's protocol office.
• Programmes: A5 folded, Dune paper, agenda as a numbered list with times.

Quiet, useful, well made

• Prefer useful, durable items: notebooks, totes, quality pens, water bottles. Avoid single-use plastic.
• One mark per item: the icon, the star or a small logo. No taglines on merchandise.
• Colours: Midnight, Dune and natural materials; Oasis only for the star.
• Approve physical samples: embroidery and screen-print change colours and fine details (the star's points need at least 4mm).