Welcome to the North brand hub

If you're here, you shape how North shows up in the world: in a ministry briefing, on a product screen, on a conference stage or in a two-line email.

North is one company with many stars. NorthStar, NorthCloud, NorthEdge and the teams behind them each have a job to do, and this hub keeps them recognisably one family: the logo, the colours, the type, the voice, and the naming rules that tie it together.

Dip in when you need a file, a hex code or a quick sense-check. When in doubt, start here.

Explore the guidelinesDownload the brand kit

Working on a NorthStar screen? Start with the naming system and design tokens.

NorthStarNorthCloudNorthEdge

Popular assets

The files people ask for most.

Logo packageNorth, sub-brands, products and enablers. SVG and PNG.
Icon libraryLine icons on a 24px grid, ready for product and slides.
Illustration libraryHand-printed scenes in the North palette.

Quick links

Templates and tools for everyday work.

Presentation templatePowerPoint, light and dark Document templateWord, letterhead, business cards Email signatureGenerate yours in a minute Naming checkerIs it NorthStar or North Star? Social media kitBanners, posts and a post maker Teams and wallpapersDesktop, mobile, video calls

Guideline shortcuts

Jump straight to the part you need.

Logo
Colors
Typography
Light and dark modes
The North star
Illustration
Iconography
Product visuals
Motion

One North. Many stars.

Every business unit keeps its own signal colour and stays under one North sky.

NorthStar

Agentic AI platform. A local-first operating system for sensitive work.

north.ae/northstar NorthCloud

Cloud business. Sovereign infrastructure that stays inside the border.

north.ae/northcloud NorthEdge

AI inference. Models served fast, close to the data that feeds them.

north.ae/northedge North Success

Cross-brand enablers: Success, Academy, Vanguard, Talent and Identity.

success.north.ae