# Social media

North brand guidelines for AI agents · https://identity.north.ae/AGENTS/social-media · Updated 2026-10-14
Use when: Creating social posts, banners, profile images or social copy.
Rules that always apply: https://identity.north.ae/AGENTS

## Assets
| Asset | Size | File |
|---|---|---|
| linkedin-company-banner | 2256×382 | `/assets/media/social/linkedin-company-banner.png` |
| linkedin-personal-banner-north | 1584×396 | `/assets/media/social/linkedin-personal-banner-north.png` |
| linkedin-personal-banner-northcloud | 1584×396 | `/assets/media/social/linkedin-personal-banner-northcloud.png` |
| linkedin-personal-banner-northedge | 1584×396 | `/assets/media/social/linkedin-personal-banner-northedge.png` |
| linkedin-personal-banner-northstar | 1584×396 | `/assets/media/social/linkedin-personal-banner-northstar.png` |
| post-announcement | 1080×1350 | `/assets/media/social/post-announcement.png` |
| post-arabic | 1080×1350 | `/assets/media/social/post-arabic.png` |
| post-carousel-cover | 1080×1350 | `/assets/media/social/post-carousel-cover.png` |
| post-event | 1080×1080 | `/assets/media/social/post-event.png` |
| post-quote | 1080×1350 | `/assets/media/social/post-quote.png` |
| post-stat | 1080×1350 | `/assets/media/social/post-stat.png` |
| profile-avatar | 400×400 | `/assets/media/social/profile-avatar.png` |
| story | 1080×1920 | `/assets/media/social/story.png` |
| x-header | 1500×500 | `/assets/media/social/x-header.png` |
| youtube-banner | 2560×1440 | `/assets/media/social/youtube-banner.png` |
- Kit ZIP: `/assets/downloads/north-social-kit.zip`. Post maker (browser tool): /templates/social-media/#post-maker.

## Platform sizes
| Platform | Asset | px |
|---|---|---|
| LinkedIn | Company banner | 1128 × 191 |
| LinkedIn | Personal banner | 1584 × 396 |
| LinkedIn, Instagram | Portrait post | 1080 × 1350 |
| All | Square post | 1080 × 1080 |
| Instagram, LinkedIn | Story | 1080 × 1920 (keep 250px top/bottom safe) |
| X | Header | 1500 × 500 |
| YouTube | Channel art | 2560 × 1440 (safe area 1546 × 423) |
| All | Profile picture | 400 × 400 (icon on Midnight) |

## Post layouts
- Announcement: Aurora background, sub-brand lockup top left (88px margin at 1080 wide), label in Display Medium Midnight 60, headline Display Bold ~95px at 1080 wide (−0.03em), one supporting line.
- Big number: Dune 05 + contours pattern, number Display ExtraBold, one sentence of context.
- Quote: night sky, small Oasis star, quote Display Regular, attribution line, logo bottom left.
- Carousel cover: Midnight + compass pattern, label in Oasis, headline Display Bold; 3–7 slides.
- Event: night sky with sub-brand signal-colour glow, date/time with time zone (GST), headline.
- Arabic: separate post, mirrored (logo top right, right-aligned), IBM Plex Sans Arabic; see /AGENTS/arabic.

## Copy
- One idea per post; lead with the reader benefit.
- Image headline ≤ 60 characters, repeated in the post text (accessibility).
- Correct names; tag the North page and the sub-brand page; ≤ 2 hashtags, never mid-sentence.
- Never screenshots with real data, customer names/logos without written approval, or classified markings.