# Events, conferences and offline materials

North brand guidelines for AI agents · https://identity.north.ae/AGENTS/events · Updated 2026-10-14
Use when: Booths, roll-ups, press walls, badges, lanyards, signage, stage screens, invitations, programmes, merchandise, printed materials.
Rules that always apply: https://identity.north.ae/AGENTS

## Principles
- Night sky for presence (walls, stages, roll-ups); Aurora and Dune for welcome (invitations, programmes, registration). One message per surface, readable from 5m (wall cap height ≥ 100mm). Bilingual (Arabic + English) for signage, badges, invitations in the UAE. Nothing important below 800mm from the floor.

## Specs
| Item | Spec |
|---|---|
| Booth back wall | 3000 × 2250mm (or per stand): night sky, star high on a third, North logo top left, one tagline, sub-brand lockups in a row; fabric SEG, matte; warm white lighting 3000–3500K; screens at 1400–1600mm |
| Roll-up | 850 × 2000mm: logo top 150mm from edge, message upper third, QR + URL at chest height, bottom 200mm solid Midnight; one sub-brand per roll-up; message cap height ≥ 40mm, URL ≥ 20mm |
| Step-and-repeat | Dune 05 background, alternating North + sub-brand/partner logos in brick rows, logo height 120–160mm, gap = logo width, matte only |
| Badge | A6 portrait 105 × 148mm double-sided: night top band with logo; first name Display Bold 40pt; Arabic full name IBM Plex Sans Arabic SemiBold; organisation 14pt; role band: Speaker Oasis, Staff Midnight, Visitor Dune, Press Gulf 70, VIP Dawn 40 |
| Lanyard | 20mm Midnight, Snow logo + event name repeating, breakaway clasp |
| Signage | A1 directional, A2 room: Midnight, Snow English, Midnight 20 Arabic, Oasis arrows (physical direction, never mirrored), cap height ≥ 50mm; include prayer room, toilets, exits, accessible routes |
| Stage screen | 16:9 holding slide (night sky, logo, event name EN + AR); key content in central 90%; speaker slides dark template, body ≥ 32pt; lower thirds Midnight band, Snow name |
| Invitation | A5 landscape, Aurora, bilingual side by side, bilingual logo lockup on top, weekday + date, time + GST, city, RSVP/QR; protocol titles for government guests |
| Programme | A5 folded, Dune paper, numbered agenda with times |
| Merchandise | durable, useful items; one mark per item (icon, star or small logo), no taglines; Midnight, Dune, natural materials, Oasis only for the star; star points ≥ 4mm; approve physical samples |
- Printers: send colour codes with a request for printed proofs, vector logos; strike-offs of walls and badges ≥ 5 working days before.
- Artwork: `/assets/media/events/<name>.png` (badge-speaker, badge-staff, badge-visitor, booth-backwall, invitation, lanyard, merch-drinkware, merch-flatlay, merch-notebook, merchandise, rollup-banner, stage-screen, step-and-repeat, wayfinding-sign); kit `/assets/downloads/north-events-kit.zip`.